In today’s fast-changing marketing landscape, businesses are increasingly utilizing behavioral economics to better understand and influence consumer choices. Traditional economic models assume people make decisions based on logic and available information, but behavioral economics challenges this view by combining psychology

A Blog by Sachin Bhardwaj A.P SOE The construction industry, traditionally rooted in conventional materials like cement, steel, and bricks, has entered an era of transformation. Modern construction projects face challenges such as climate change, resource scarcity, and rising demands

Ms. Feba S Thomas Introduction Transportation infrastructure is a cornerstone of modern society, playing a vital role in economic development, social connectivity, and the overall functioning of cities. However, with increasing challenges posed by climate change, urbanization, and technological advancements,

Artificial intelligence (AI) and machine learning (ML) have made significant progress in recent years. From self-driving cars to virtual assistants, AI is changing many industries, bringing efficiencies and innovations that were once unimaginable. However, as AI systems become more advanced

Ms. Ranjna Assistant Professor Geeta Institute of Pharmacy, Geeta University, Naultha, Panipat For centuries, plants have been a cornerstone of traditional medicine, providing a rich source of bioactive compounds with remarkable therapeutic properties. From the willow bark’s salicylic acid to

Dr. Mamta Assistant Professor, Geeta Institute of Pharmacy, Geeta University. Introduction Mental health has always been a critical aspect of human well-being, but in the neoteric (modern) era, its significance has grown exponentially. With the rise of social media, digital